Case Study · Artist management · touring

How North Pole moved 40+ shows/year off email threads.

North Pole Touring manages eight artists and advances 40+ shows a year. Every show used to be an email thread that outlived it. Now every show is an Atlas project with typed deliverables, a role-scoped artist portal, and history that outlives the show.

Migrated Nov 2025 · In steady state since Feb 2026

40+

Shows advanced per year

Artists on one roster

Standard deliverable types per show

100%

Tour advancing on one platform

Herausforderung

· Each tour manager had their own way of advancing: some used Google Docs, some Notion, some just email. When a TM left, institutional knowledge walked out the door.
· Artists wanted visibility into their runs but couldn't safely see backend advancing data. 'Just send them the schedule' became another manual export every week.
· Per-show advancing quality depended entirely on which human was doing it. A great TM produced a clean run; a mediocre TM produced chaos.

Lösung

· Every show uses the same 16 typed deliverables: tech rider, hospitality, ground transport, hotel block, stage plot, input list, insurance cert, credentials, etc. New TMs inherit the template; nothing gets forgotten.
· Each artist gets a Gateway artist portal scoped to their own runs. They see their schedule, their deliverables, their call sheets, and nothing at all from the other artists on the roster.
· Advancing history persists past the tour. When a venue asks 'what did you do last time,' the answer is two clicks away, not buried in a departed TM's inbox.

Ergebnis

Onboarding a new tour manager dropped from 2 weeks to 3 days.
Artist-side feedback 'I never know what's happening' reports went to zero after portal launch.
Venue relationships strengthened because advancing quality became consistent across the roster.

"The deliverables model is a quiet revolution. Every show has the same spine. Anyone can pick up any show. It took us 12 years to realize that's what we'd been missing."

Head of touring, North Pole

Genutzte Module

Atlas AdvancingGateway Artist portalEvent guidesFinance

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How North Pole moved 40+ shows/year off email threads.

Migrated Nov 2025 · In steady state since Feb 2026