Case study · Artist management · touring

How North Pole moved 40+ shows/year off email threads.

North Pole Touring manages eight artists and advances 40+ shows a year. Every show used to be an email thread that outlived it. Now every show is an ATLVS project with typed deliverables, a role-scoped artist portal, and history that outlives the show.

Migrated Nov 2025 · In steady state since Feb 2026

40+

Shows advanced per year

Artists on unified roster

Standard deliverable types per show

100%

Tour advancing on one platform

Challenge

· Each tour manager had their own way of advancing: some used Google Docs, some Notion, some just email. When a TM left, institutional knowledge walked out the door.
· Artists wanted visibility into their runs but couldn't safely see backend advancing data. 'Just send them the schedule' became another manual export every week.
· Per-show advancing quality depended entirely on which human was doing it. A great TM produced a clean run; a mediocre TM produced chaos.

Solution

· Every show uses the same 16 typed deliverables: tech rider, hospitality, ground transport, hotel block, stage plot, input list, insurance cert, credentials, etc. New TMs inherit the template; nothing gets forgotten.
· Each artist gets a GVTEWAY artist portal scoped to their own runs. They see their schedule, their deliverables, their call sheets — and nothing from the other artists on the roster.
· Advancing history persists past the tour. When a venue asks 'what did you do last time,' the answer is two clicks away, not buried in a departed TM's inbox.

Outcome

Onboarding a new tour manager dropped from 2 weeks to 3 days.
Artist-side feedback 'I never know what's happening' reports went to zero after portal launch.
Venue relationships strengthened because advancing quality became consistent across the roster.

"The deliverables model is a quiet revolution. Every show has the same spine. Anyone can pick up any show. It took us 12 years to realize that's what we'd been missing."

— Head of touring, North Pole

Modules Used

ATLVS AdvancingGVTEWAY Artist portalEvent guidesFinance

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How North Pole moved 40+ shows/year off email threads.

Migrated Nov 2025 · In steady state since Feb 2026