ATLVS Technologies · Brand
The Logo Kit
The ATLVS mark is a waypoint: an eight-point navigational star with a center void, the whole navigation system rendered as one geometric glyph. Neutral SaaS register; recolors per product. It stays distinct from the cosmic GHXSTSHIP ghost-ship skull, the parent-company mark.
Primary Lockup
A T L V S
TECHNOLOGIES
A T L V S
TECHNOLOGIES
Product app-icons: one mark, four accents
Atlas · pink
Producer / Internal
Producer / Internal
Compass · amber
Crew / Vendor / Talent
Crew / Vendor / Talent
Gateway · blue
Guest / Client
Guest / Client
Ink
Neutral / Suite
Neutral / Suite
Favicon / Min-size: the mark holds at every scale
64
48
32
16 · bare mark
Clearspace: keep margin = ½ mark height on all sides
A T L V S
House lockup: the GHXSTSHIP mark
A T L V S
G H X S T S H I P
INDUSTRIES LLC
INDUSTRIES LLC
Do · Don’t
Do
- Recolor the tile to the product accent; keep the mark white, or ink on light.
- Hold clearspace = ½ mark height.
- Use the bare mark at ≤16px; the tiled icon at ≥32px.
- Pair with the spaced A T L V S wordmark, nowrap.
Don’t
- Recolor or gradient the star itself. Only the tile carries color.
- Rotate, stretch, or add the cosmic halftone/skull to it.
- Set the wordmark unspaced or lowercase.
- Place the mark on a busy photo without the solid tile.