If you're searching for an alternative to Master Tour, you've probably outgrown one of these: the per-seat cost math, missing production primitives, or the workflow that doesn't survive the second show. Here's what to look at — and what's worked for teams that switched.
Setting the record straight before talking alternatives. Master Tour earned its place — here's where it shines.
These are the gaps we hear from teams searching for an alternative. Your mileage may vary.
Master Tour is what most tour managers learned on. It works, and the install base is real. ATLVS is what tour managers ask for when they get to design from scratch: cloud-native, real portals, offline mobile, AI assistant, per-org pricing, no per-tour-book seat math.
Modern tour managers expect both. Master Tour's mobile story is improving but trails.
Artists, vendors, drivers — all see scoped views. No more emailing day sheets.
The path teams take to move off Master Tour.
See how production teams evaluate other tools.
Free forever for small teams. Migrate when you're ready.